All Other Things Being Equal If You've Set A Maximum Cost-per-click

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All Other Things Being Equal, If You've Set A Maximum Cost–Per–Click (Max. CPC) Bid Of USD $1 For Your Ads, And If The Next Most Competitive Bid Is USD $0.50 For The Same Ad Position, What Is The Actual Amount You'd Pay For That Click?

$1
$0.50
$1.01
$0.51

Correct Answer: $0.51

All Other Things Being Equal, If You've Set A Maximum Cost–Per–Click (Max. CPC) Bid Of USD $1 For Your Ads, And If The Next Most Competitive Bid Is USD $0.50 For The Same Ad Position, What Is The Actual Amount You'd Pay For That Click?

Answer Explained in Details about $0.51: If you keyword in the planner gives you no minimum bid, it implies that Google has not yet received enough searches (as per their internal criteria) to suggest a bid to you.

So when you say, you will set a minimum bid for such a keyword (whatever the figure), you will not be charged that bid amount. The Cost per Click (CPC), is always calculated basis the cpc incurred by the ad copy above you (in terms of ad position) on the SERP.

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