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· 1,053 ratings · 118 reviews

Start your review of This book will teach you how to write better: Learn how to get what you want, increase your conversion rates, and make it easier to write anything (using formulas and mind-hacks)

Feb 04, 2016 Jerome rated it liked it

Covers the basics of good copywriting and can be read in half an hour. It has some decent pointers if you're just starting out. Nothing new, but it's not pretending to be. My only issue is the tone Neville writes in. The book reads like sales copy, but the slimy type that puts me off. It seems like it's trying to be a tad too "wacky", one of the things Neville warns against in the book. I'm not familiar with his other work, but I assume that's just his writing style. As such, people that subscri Covers the basics of good copywriting and can be read in half an hour. It has some decent pointers if you're just starting out. Nothing new, but it's not pretending to be. My only issue is the tone Neville writes in. The book reads like sales copy, but the slimy type that puts me off. It seems like it's trying to be a tad too "wacky", one of the things Neville warns against in the book. I'm not familiar with his other work, but I assume that's just his writing style. As such, people that subscribe to his stuff probably won't mind as much. ...more

Sep 28, 2018 Cat rated it did not like it

For a book about writing, this writer needs a better proofreader/editor. It's riddled with spelling mistakes and missing words. There's an example of an email in this book where the goal is to "Convince someone it's worth it to live" that's offensive to anyone with a mental illness. Plus, the quote graphic about copy being like a women's skirt is unnecessary - really living up to that caveman persona he apparently adapts when proofing.
There were a few decent points - but ones you can garner fro For a book about writing, this writer needs a better proofreader/editor. It's riddled with spelling mistakes and missing words. There's an example of an email in this book where the goal is to "Convince someone it's worth it to live" that's offensive to anyone with a mental illness. Plus, the quote graphic about copy being like a women's skirt is unnecessary - really living up to that caveman persona he apparently adapts when proofing.
There were a few decent points - but ones you can garner from better books. ...more

Nov 29, 2014 David Bradley rated it it was amazing

Recommends it for: Small Business Owners / Professionals

It's a fast read, which I love. Short and effective, like it clearly states on the cover. It gets right to the information and Neville tells you how to use it. For copywriters, it may not be a great investment (although worth a half-hour read and a few bucks to buy). For non-copywriters, it's an excellent, little handbook to teach the concepts of writing effective copy - whether a sales page or an email. It's a fast read, which I love. Short and effective, like it clearly states on the cover. It gets right to the information and Neville tells you how to use it. For copywriters, it may not be a great investment (although worth a half-hour read and a few bucks to buy). For non-copywriters, it's an excellent, little handbook to teach the concepts of writing effective copy - whether a sales page or an email. ...more

Clever little book that's like a little "Elements of Style" but a little more cheeky. Not a lot of content, but the content that is in there will make you think and will definitely make you think differently about writing. You'll understand how complicated we've made writing (especially when trying to do copywriting!) Clever little book that's like a little "Elements of Style" but a little more cheeky. Not a lot of content, but the content that is in there will make you think and will definitely make you think differently about writing. You'll understand how complicated we've made writing (especially when trying to do copywriting!) ...more

May 14, 2018 Max Karmazin rated it really liked it

Good book for starters like me. Gives what it promises.

You will get an overview of useful techniques if you are just starting out.
His writing style, however, is very light-hearted (I am afraid to use the word "shallow").Which leaves me thinking how could I write a copy in B2B segment, where it won't be acceptible. Generally I lacked more other examples of different tones that you can use if you don't want to sound too personal like he does.

Otherwise, it's a nice read and you can take it with you

Good book for starters like me. Gives what it promises.

Otherwise, it's a nice read and you can take it with you anywhere.

...more

BUY THIS BOOK! Master copywriter gives you his BEST!

If you want to write to sell don't underestimate the power of this little book.

The chapters are short, easy to read and written for slow learners like me.

I honestly...
*** couldn't put this book down, read in one sitting
*** am gonna read it again
*** will use as a desk reference for every project! (read it you'll see why)
*** have taken my writing on a new trajectory!

Thank you Neville for this EXCELLENT book!

Farrah

Sep 08, 2016 Katy rated it did not like it

Terribly written book. It was recommended on one of the blogs I read, but after reading it I have no idea why. Read this if you want to sound like a teenage boy who has had too much caffeine and is trying to sound cool around his older brother's friends. Terribly written book. It was recommended on one of the blogs I read, but after reading it I have no idea why. Read this if you want to sound like a teenage boy who has had too much caffeine and is trying to sound cool around his older brother's friends. ...more

Jul 05, 2020 Anna Johnson rated it did not like it

Don't waste your money or time on this book. The few actual copywriting points he makes are easy to find from better, less conceited sources on the internet. Also, for a "book" on writing, it's full of grammatical errors and obvious typos, which makes it even more difficult to follow.

Neville hast a strong opinion on how you should write copy. And it's a very thin line he walks. Some things he write appear unsophisticated and to easy. But some things are clear advice and can be quickly used to make improvements.

What I liked is that he tried to compress it and get straight to the point. I read the book in half an hour and this is enough to grasp all the concepts.

...more

Simple and quick tips.

Learn how to improve your email subject lines in those minutes on the bus!

Dec 07, 2017 Eileen rated it liked it

Even though the book is really thin, it doesn't need to be any thicker to give good advice. Medhora explains very clearly ways to improve your copy that make it more compelling for your audience to subscribe, buy, and share your work/product. He also provides positive and negative examples to really make his points clear.

This would have been a 4 star rating, but the punctuation was really distracting. There were lots of unnecessary commas that interrupted sentence flow, and even though he says i

This would have been a 4 star rating, but the punctuation was really distracting. There were lots of unnecessary commas that interrupted sentence flow, and even though he says it doesn't matter if you have extra periods in your ellipses, it mattered to me.

All in all, this is a good resource to have if you sell anything, because it teaches you easy ways to quickly improve your communication with your clients.

...more

Covers a lot of ground in a short amount of time. If you are new to copywriting, it's a near little booklet to get you moving in the right direction, but by no means comprehensive. It has some useful tidbits in it that you can apply to your (mostly non-fiction) writing.

The layout is pretty awful, it really seems like a long word document with plenty of bold text, headings, and underlinings was just thrown into a book, regardless of how it would look on the printed page. It feels thrown together and the text could have used a proper proof-read, therefor I feel hard-pressed to give it anything above 2 stars.

...more

Jun 20, 2020 Youssef rated it it was amazing

When I first decided to read this book, I said to myself : if I get bored within the first page, this book has nothing to teach me.

And thankfully that didn't happend I didn't feel boredom even a second, that prooved the effeciency of the writer, I finished the book in 2 seats.

The book is realy realy usefull and a must read for everyone communicating by writing.

Easy simple tips and tricks, and easy formulas, will improve your writing, and if you are a salesman and didn't read this book yet, you m

When I first decided to read this book, I said to myself : if I get bored within the first page, this book has nothing to teach me.

And thankfully that didn't happend I didn't feel boredom even a second, that prooved the effeciency of the writer, I finished the book in 2 seats.

The book is realy realy usefull and a must read for everyone communicating by writing.

Easy simple tips and tricks, and easy formulas, will improve your writing, and if you are a salesman and didn't read this book yet, you missed a lot my friend.

...more

Sep 19, 2021 Doctor rated it really liked it

His advice is simple and short and the book is simple and short.

Write like with mindset "people care about themselves not you"

And the life making formula AIDA by him is one of best formula that can work for novice as well as pro writer. AIDA: Grab their ATTENTION, Invoke INTEREST (by comparing or showing facts), Induce DESIRE, and finally make them to take action.

Simple, Short and Working formula. Thanks Mr. Neville for this book.

I will implement this and hope I can write a copy that sells.

His advice is simple and short and the book is simple and short.

Write like with mindset "people care about themselves not you"

Simple, Short and Working formula. Thanks Mr. Neville for this book.

I will implement this and hope I can write a copy that sells.

...more

Jul 05, 2018 Laurie Fink rated it really liked it

Informative, fun and to the point

I really enjoyed this book. It provided a lot of useful writing "hacks" and examples of what to do and what not to do when crafting effective, interesting copy. The author has a sarcastic sense of humor that I just loved and I liked that he cut to the chase and didn't make this book 300 pages long when it didn't need to be. I would definitely recommend it.

Informative, fun and to the point

...more

This book is super helpful. I am new to copywriting and Neville gave advice that could really help me avoid a amateur mistake. I feel one step closer to giving copywriting a try!

There were a couple errors here and there. He could've had an editor take a quick look. But he just seems like a genuine guy, offering an easy how-to read, where you walk away with more knowledge than expected. 5 stars, recommended for copywriters!

This book is super helpful. I am new to copywriting and Neville gave advice that could really help me avoid a amateur mistake. I feel one step closer to giving copywriting a try!

...more

Although it did not come with something totally new, the book keeps everything short and simple. You can read it in a couple of hours and it's a really good reminder for some basic copywriting rules.
Good to keep on hand when you feel you need some inspiration of a quick refresh of basic rules of copywriting.
Although it did not come with something totally new, the book keeps everything short and simple. You can read it in a couple of hours and it's a really good reminder for some basic copywriting rules.
Good to keep on hand when you feel you need some inspiration of a quick refresh of basic rules of copywriting.
...more

Feb 07, 2019 Juhani rated it liked it

Recommends it for: Everyone who wants to make their copywriting better.

Like the book, I'm going to keep this short.

Liked the book and I got a lot of useful information from it to make my writing better, it's perfect for everyone who wants to make their copywriting better, so especially writers who write product descriptions benefit from this.

It's short (perhaps a bit too short in some way), and you easily read it through in one sitting.

Like the book, I'm going to keep this short.

It's short (perhaps a bit too short in some way), and you easily read it through in one sitting.

...more

Dec 20, 2020 Raj Bidika rated it it was amazing

After reading this book, my thoughts are like - I am ready to rock the copywriting business. This book is crisp and to the point. This book teaches you the basics of persuasive writing skills such as tailoring attention, interest, desire in your copy. Neville has done a great job. I would definitely recommend this book for a beginner in Copywriting.

May 29, 2017 Rica rated it really liked it

Handy tips for copywriting

Worthwhile intro to techniques for persuasive writing (ads, marketing copy, and so on). A very quick overview. If you want in-depth training, look elsewhere.

Jun 05, 2017 Casey Davis rated it it was amazing

This review has been hidden because it contains spoilers. To view it, click here. THIS BOOK IS HILARIOUS. I laughed out loud and had to explain to my mom that I laughed because "hate traffic on I-35 in the morning? Drive OVER it" 😂😁. And most importantly, I feel that I write better. Just as the title claims! THIS BOOK IS HILARIOUS. I laughed out loud and had to explain to my mom that I laughed because "hate traffic on I-35 in the morning? Drive OVER it" 😂😁. And most importantly, I feel that I write better. Just as the title claims! ...more

Feb 25, 2018 Mr L F Kirwin rated it it was amazing

Increased my income by 60%, thanks Neville!

What can I say......
GREAT book!

Relatively short but packed with brilliant tips, tricks and ideas that EVERY copywriter should read.

Need i say more?!

Buy this book, you won't regret it.

Increased my income by 60%, thanks Neville!

What can I say......
GREAT book!

Relatively short but packed with brilliant tips, tricks and ideas that EVERY copywriter should read.

Need i say more?!

Buy this book, you won't regret it.

...more

An overview of techniques to successfully enter the world of copywriting.

I like Neville's material but this is a mashup of various blog posts and YouTube material. Nice summary but not something that engages.

An overview of techniques to successfully enter the world of copywriting.

I like Neville's material but this is a mashup of various blog posts and YouTube material. Nice summary but not something that engages.

...more

Easy to read / straight to the point

Go ahead and buy it; I consider myself an amateur writer, had been published a couple of times, and do a lot of commercial writing for my job as a Producer, this fast pace book really is full of tips and guidelines to improve your skills

Jul 27, 2018 Bamise rated it it was amazing

Wow So Amazing to Read this!

Excellent Neville, really changed the way I'll be writing next time.

I really recommend this book for those who are really looking for a way to increase thier writing skills

Wow So Amazing to Read this!

Excellent Neville, really changed the way I'll be writing next time.

I really recommend this book for those who are really looking for a way to increase thier writing skills

...more

Oct 25, 2018 Ayesha rated it really liked it

Very simple

Pros

Quick 30 Mins read.
Simple and easy to understand tips
Appeal to anybody who is new to copywriting

Cons
May not appeal to people who have attended copy writing course

Jan 27, 2019 John rated it it was amazing

Great tips and entertaining delivery

Good for newbies to copywriting and a nice refresher for experts. Also a really fun read! Unique in the genre of copywriting advice books too.

Luvvie Ajayi Jones—author, cultural critic, digital entrepreneur—might be best described as a professional truthteller. Her crazily popular...

"be interesting! Even if you have something interesting to say, your delivery can make people read, or run." — 1 likes

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